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ACM Website

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Case Study: Website Creation for ACM (Africa Creative Market Global)

Client Overview

ACM (Africa Creative Market) is a vibrant cultural organization committed to showcasing and preserving diverse artistic expressions across communities. Best known for organizing the annual Festival of Art and Culture, ACM brings together performers, creators, and audiences to celebrate music, dance, visual arts, literature, and heritage.

Project Objectives

ACM partnered with Elug Technologies to create a compelling digital platform that would:

  • Reflect the energy and diversity of their cultural events

  • Act as an information hub for the Festival of Art and Culture

  • Allow easy ticket booking and artist registration

  • Share multimedia content (photos, videos, press) from past events

  • Enhance year-round audience engagement and sponsor visibility


Our Approach

To meet ACM’s needs, our team took a design-first, content-rich approach focused on storytelling and interactivity. We collaborated with the ACM organizers to capture their artistic vision and community-driven mission.

1. Discovery & Planning
  • Conducted stakeholder interviews and reviewed past event materials

  • Identified key website functions: event promotion, ticketing, media gallery

  • Created user personas to understand audience needs (attendees, artists, sponsors)

2. Design
  • Designed a bold, culturally inspired interface using vibrant color palettes and imagery

  • Featured expressive typography and animations to reflect artistic movement

  • Ensured mobile optimization and accessibility for all users

3. Development
  • Built a fully responsive, CMS-driven website with dynamic content areas

  • Integrated event scheduling and ticketing/registration modules

  • Developed media galleries and a press section for visibility and PR

4. Launch & Support
  • Completed browser/device testing and performance optimization

  • Trained ACM staff on content updates and event management

  • Provided post-launch support during the festival season


Results

The new ACM website delivered:

✅ A visually rich platform that captures the essence of cultural celebration
✅ Increased ticket sales and attendee registration through simplified UX
✅ Enhanced community participation via artist submissions and blog content
✅ Stronger online presence that attracted new sponsors and media coverage


Client Feedback

“Elug Technologies understood our vision from day one. The website brings the festival to life online—it’s colorful, organized, and makes it easy for people to connect with what we do.”
Creative Director, ACM Festival


Conclusion

The ACM project demonstrates how thoughtful design and functional development can amplify cultural experiences in the digital space. By delivering a platform that both informs and inspires, Elug Technologies helped ACM extend the reach and impact of its Festival of Art and Culture—year after year.

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