01.
Case Study: Website Creation for ACM (Africa Creative Market Global)
Client Overview
ACM (Africa Creative Market) is a vibrant cultural organization committed to showcasing and preserving diverse artistic expressions across communities. Best known for organizing the annual Festival of Art and Culture, ACM brings together performers, creators, and audiences to celebrate music, dance, visual arts, literature, and heritage.
Project Objectives
ACM partnered with Elug Technologies to create a compelling digital platform that would:
Reflect the energy and diversity of their cultural events
Act as an information hub for the Festival of Art and Culture
Allow easy ticket booking and artist registration
Share multimedia content (photos, videos, press) from past events
Enhance year-round audience engagement and sponsor visibility
Our Approach
To meet ACM’s needs, our team took a design-first, content-rich approach focused on storytelling and interactivity. We collaborated with the ACM organizers to capture their artistic vision and community-driven mission.
1. Discovery & Planning
Conducted stakeholder interviews and reviewed past event materials
Identified key website functions: event promotion, ticketing, media gallery
Created user personas to understand audience needs (attendees, artists, sponsors)
2. Design
Designed a bold, culturally inspired interface using vibrant color palettes and imagery
Featured expressive typography and animations to reflect artistic movement
Ensured mobile optimization and accessibility for all users
3. Development
Built a fully responsive, CMS-driven website with dynamic content areas
Integrated event scheduling and ticketing/registration modules
Developed media galleries and a press section for visibility and PR
4. Launch & Support
Completed browser/device testing and performance optimization
Trained ACM staff on content updates and event management
Provided post-launch support during the festival season
Results
The new ACM website delivered:
✅ A visually rich platform that captures the essence of cultural celebration
✅ Increased ticket sales and attendee registration through simplified UX
✅ Enhanced community participation via artist submissions and blog content
✅ Stronger online presence that attracted new sponsors and media coverage
Client Feedback
“Elug Technologies understood our vision from day one. The website brings the festival to life online—it’s colorful, organized, and makes it easy for people to connect with what we do.”
— Creative Director, ACM Festival
Conclusion
The ACM project demonstrates how thoughtful design and functional development can amplify cultural experiences in the digital space. By delivering a platform that both informs and inspires, Elug Technologies helped ACM extend the reach and impact of its Festival of Art and Culture—year after year.